Facebook is redesigning its mobile Pages with a new set of features aimed at helping local companies drive more business via their Facebook Pages.

For the redesigned mobile Pages, Facebook is giving more prominence to Recommendations and including Stories that can be viewed by tapping on the business Pages profile photo. Businesses will be able to feature information on their Pages, like hours of service or price ranges, and highlight recent Events and Offers.

Page owners will also have access to a new suite of “action” button templates to add to their mobile Facebook Pages. Templates for the action buttons include options like making a salon appointment or restaurant reservation, ordering a pizza, sending a message to the business or writing a recommendation directly on the business’s Facebook Page.

Facebook is also extending its job application tool globally for business Pages around the world to use for recruitment efforts.

According to Facebook, more than 80 million SMBs (small to medium-sized businesses) have pages on the platform, reaching more than 1.6 billion people around the world.


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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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